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Binti Shop
Strategy, Content & Post-production
Fashion Multi-brand store
Need
- Elevate the brand image on a local scale
- Grow social media following
- Increase sales
Challenges
- Solo entrepreneur
- Limited budget
Solution
Research:
- Interviewed clients and passersby
- Observed retail store experience & trends
Visual identity:
- Developed a unified photography style (mood, colour palette, composition)
Social media:
- Developed a content plan by categories
- Made high-quality photo and video content
Store & customer experience:
- Shared recommendations
- Introduced a professional in interior design
Digital improvements:
- Instagram storefront optimisation
- Recurring monthly newsletter
- Tested a mobile wallet and proximity marketing