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Centre de Soins Le Bois Marcelle

Crowdfunding & Creative Campaign

Non-profit healthcare

Need

Raise €750k to reach the target for construction costs and furnishing

Challenges

A large amount of funding is still needed
A center for autistic children, hence not possible to film the children
For ethical reasons, a low upfront capital investment

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Solution

Created an end-to-end strategy focused on deep research
Built a communication campaign focused on empowerment, shared joy, inclusion, and concrete impact as opposed to pity
Produced authentic video content
Leveraged social media like Meta and Google
Received the Google Grant for non-profits
Designed and developed a landing page to have total control over content and optimisation

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