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Grand Hotel Principe di Piemonte

Audit, Visual Rebranding, Content Strategy, and Customer Experience

Luxury Grand Hotel & 2-star Michelin dining

Need

  • Elevate the brand image on an international scale, in line with other luxury hotels of its category
  • Increase reservations throughout the year
  • Improve the online booking process

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Challenges

  • Two agencies working on the account with whom we needed to collaborate
  • Little internal culture on how social media (when well done) can attract new customers

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Solution

Website UX/UI Analysis and Optimisation:

  • A site audit highlighted usability issues and a high drop-off rate in the booking flow.
  • Installation of Microsoft Clarity for user behaviour analysis and design of a new layout focused on "quick wins" to resolve the problems.
  • Evaluation of the Namastay solution for better booking process integration.

Social Media Strategy Review:

  • In-depth analysis of the Principe di Piemonte Instagram channels, including a benchmark against 100 Leading Hotels of the World accounts.
  • Definition of a new communication strategy focused on emotional storytelling, exclusive experiences, and a unified visual identity.

New Content Production:

  • Organisation of various shooting sessions to produce new videos and photos ( Breakfast, Suites, Chef Giuseppe Mancino, Services ).
  • The strategy focused on creating dynamic content, deemed more effective on social media than static photos.

Editorial Planning and Historical Valorisation:

  • Development of a detailed Editorial Plan for April and May, aligned with the new objectives and communication strategy.
  • Initiation of historical research on Viareggio and the Principe di Piemonte to integrate narrative and cultural elements into future communication.

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