Simone Martucci
Visual Rebranding & Video Content
Luxury Italian Men’s Cashmere
Need
- Transmit the real essence of the brand by redefining the visual language on social media and eCommerce
Challenges
- Collaborate with an international communication agency from Milan
- Did not visit the location before the shooting
- Limited budget and short deadline
Solution
- Analysis of current visual language and gap analysis
- Proposed two new visual directions
- Scouted a local videographer
- 2-day shooting in the atelier
- Post production ( 6 reels, 60 images, 120 seconds hero video )