Unlock Your Retail Staff's Full Potential.
Products no longer stand alone. They must be built around an experience. Transform your team into customer-centric sales experts with the CAMS Methodology.
The CAMS Methodology.
Client Attitude, Motivation, and Satisfaction. A comprehensive 6-module path to excellence.
Client Identity Card
Understanding motivational drivers (Security, Pride, Novelty, Comfort, Money, Ecology). Creating an observable profile of who walks through your door.
Connect & Engage
Mastering communication techniques to create dialogue: Open/Closed questions, Silence, Repetition, and Interpretation.
Appropriate Interaction
Adapting the sales approach based on the client type: Emotional vs Rational, Reactive vs Inactive. Learn to observe before you sell.
Customer Journey
Mapping touchpoints to deploy a Client Delight Program. Moving from simple "Buying" to "Reflecting, Trying, and Sharing".
Benefit Translation
Moving beyond features. Learn to translate product characteristics into personal benefits that resonate with the client's specific needs.
Objections & Closing
Techniques to handle hesitation: Reformulation, Interrogation, Explanation, and the "Alternative" close. Turn a "Maybe" into a "Yes".
Led by Bruno Goffin.
40+ Years of Sales Mastery.
Bruno is not just a trainer; he is a veteran of the retail floor. He helps teams shift their mindset from "stocking shelves" to "delighting clients."
He has worked across diverse sectors including Luxury Shops, Medical Reps, FMCG Sales Forces, and Pharmacy Staff.
3,000+
Sales People Led
2,000+
Sales People Trained
Companies Trained by Bruno
Investment in Excellence.
Training deliverables include content customization, mystery shopper analysis, role plays, and 2 x ½ day sessions.
Standard Retail
Staff with common retail activity
(Min. 8 people)
- Full 6-Module Curriculum
- 2x Half-day Sessions
- Standard Role Plays
- Course Materials
Custom / Complex
Staff with specialized retail activities
(Min. 8 people)
- Full 6-Module Curriculum
- 2x Half-day Sessions
- Customized Role Plays
- Mystery Shopper Analysis
- Sector Specific Content
Ready to Upskill Your Team?
Fill out the form to request a quote or book a preliminary discussion with Bruno.
Direct Booking: Prefer to skip the email tag? Schedule a 30-min strategy call here.